For many multi-national companies their knowledge of trademarks and signs has never been more important. Infringement of valuable signs and trademarks can lead to multi-million dollar disputes and correspondingly large settlements and awards. This Handbook is designed to enable multi-national enterprises to understand the different legal environments in which they operate and to plan their legal and commercial strategies accordingly, avoiding disputes and protecting their own IP assets. Moreover, the Handbook enables communication with foreign advisers and helps to avoid the pitfalls and misunderstandings arising from advice and information given and received across borders.

Besides being organised by jurisdiction, the book deals with all types of trademark or sign using the same analytical method (formation, cancellation, proprietorship, transfer, licence, conflicts between signs, scope of protection, opposition to registration, types of claims and procedures) and in respect of each jurisdiction the authors set out the best strategy for safeguarding the goodwill related to trademarks and signs. The second and third parts of the handbook offer an overview of modern approaches to the marketing of trademarks and signs, as well as accepted market valuation methods.

The system used to organise the account of trademark law in each country facilitates straightforward and quick access to the relevant laws. Within each country report the authors focus on potential conflicts between signs and trademarks, thus adding to the practical value of the book. The authors are all experienced and well-known experts in their own countries, whose collective approach to writing emphasises making the content clear, coherent, concise and practically-oriented.

Country Contributors:
Austria - Christian Hauer (Wien)
Belgium - Hendrik Vanhees (Antwerp University)
Canada - Kelly Gill (Toronto)
Czech Republic - Petr Hajn/Ivo Telec (Brno University)
France - Pascale Tréfigny (Grenoble)
Germany - Paul Lange (Dusseldorf)
Italy - Adriano Vanzetti (Milan)
Japan - Kazuko Matsuo (Tokyo)
The Netherlands - Paul van der Kooij (Leiden University)
Portugal - de Oliveira Ascenção (Lisbon)
Russia - A.P.Sergeev
Switzerland - Eugen Marbach/Peter Widmer (Bern)
United Kingdom - James Mellor/Jonathan Hill (London)

Marketing Management - Klaus Brandmeyer (Hamburg)
Trade Mark Valuation - Roland Schulz (Cologne) and Ottmar Franzen (Wiesbaden)